
Introducing USM – Unified Service Management – the smart, standardized approach to Enterprise Service Management for all service domains, from IT to HR, government and health care. Visit their stand to see how USM helps you streamline processes, enhance agility, and deliver reliable, high-impact services every time, and how IT Management Group (NL), Begrip (BE), and Pepper Group (FR) deliver training and support.
What does the SURVUZ Foundation, Governor of the USM Method do?
The SURVUZ Foundation is a Dutch non-profit organization that governs the Unified Service Management (USM) method with dozens of its knowledge partners from all over the world.
Its core activities include:
- Offering free knowledge products: SURVUZ makes the USM method, including processes, workflows, and templates, available to user organizations as free knowledge products.
- Promoting knowledge sharing: SURVUZ supports a global community of professionals and invests in free learning opportunities for educational institutions worldwide.
- Certification and support: SURVUZ accredits parties and certifies professionals and products after audits against USM’s service management architecture.
- Offering an exclusive USM Toolkit for professionals who have demonstrated thorough understanding of USM’s new way of thinking.
This non-profit approach and the free availability of the core method fundamentally distinguish SURVUZ from commercial bodies such as PeopleCert and the OpenGroup, which generate their primary income from selling books, training courses, certificates, and memberships.
How did the SURVUZ Foundation get started?
The SURVUZ Foundation was established in 2015, in response to ongoing challenges in service management, such as complexity, lack of control, and limitations of the then-current practice-based frameworks such as ITIL.
After decades of attempts to solve these problems with commercial and fragmented approaches based on practices, the SURVUZ Foundation developed USM as a systematic and methodical solution aimed at making services fundamentally manageable – with a Systems Thinking approach.
SURVUZ distinguishes itself from commercial alternatives through its non-profit nature and focus on knowledge sharing. As economy is based on commerce, SURVUZ works with commercial partners that have demonstrated they understand the USM way of thinking, working with certified professionals. This enables these partners to improve their value for customers, delivering sustainable results, and keeping prices as low as possible – contributing to the SURVUZ Foundation’s mission to improve the services economy by making new knowledge available.
What is the SURVUZ Foundation looking forward to most at SITS NL?
The SURVUZ Foundation is looking for organizations that are ready for the next step in the evolution of service management. Where traditional frameworks often lead to complexity and high costs, SURVUZ offers the Unified Service Management (USM) method: a simple, methodical, and sustainable approach.
Our goal is to share knowledge about how organizations can truly take control of their services without getting bogged down in silo thinking or unnecessary complexity. This can be applied to improve entire economies, like the Dutch public sector that adopted USM in their National Government Reference Architecture (the NORA).
We want to inspire professionals to unlearn old ways of practice-based thinking and apply the USM principles to enterprise service management.
We emphasize our non-profit mission and the free availability of USM knowledge products, in contrast to commercial alternatives that base their revenue models on complexity.
We are looking for partners to promote interoperability and control in their service ecosystems.
Why should visitors come to the USM stand?
At the USM stand, visitors can discover the new thinking of Unified Service Management (USM) – the smart, standardized approach to Enterprise Service Management for all service domains, from IT to HR, government and health care.
Visitors can discover how to get in control of their service delivery with the simplified approach of USM. They can learn how to simplify their operations with 5 standardized processes specifying 8 clear and integrated workflow templates for everything a service provider needs to do. They can learn to use the USM Workflow Generator – a simple USM tool to specify standardized routines – and how to (re)define all their services and their service agreements with a universal service model, using USM’s Service Model Canvas.
USM enables you to benefit from all previous investments in ITIL and other frameworks – and much more! Enterprise Service Management will become much easier with USM, with your own tooling.
Visit our stand to see how USM helps you streamline processes, enhance agility, and deliver reliable, high-impact services every time, and how IT Management Group (NL), Begrip (BE), and Pepper Group (FR) deliver training and coaching.
Meet the USM – Unified Service Management team at SITS – Service Desk and IT Support Show Netherlands on stand A5, at Jaarbeurs, Utrecht on 16 September.

