Following a hugely successful debut, SITS – Service Desk & IT Support Show Netherlands returns to Jaarbeurs Utrecht for its second edition on 22 September 2026, back by popular demand from the Benelux ITSM community. Attendees will save hours of research, finding a new tool or a way to enhance existing service delivery, all in one place.  

Event Director, Alice Fulton commented, “SITS Netherlands is about giving the Benelux ITSM community a day that’s genuinely useful. Every exhibitor and every session is there to help attendees, whether that’s a new tool, a fresh way of looking at their service desk, or a connection that helps them long after the show ends. We’re proud bring that value back to Jaarbeurs Utrecht again this year.” 

‘I walked away from last year’s show with ideas I used the very next week’ 

Attendees will meet a wide range of exhibitors showcasing the latest tools and technologies shaping the ITSM landscape. From service desk software to automation and AI-driven support solutions, exhibitors will cover every stage of the service delivery journey. Attendees will compare options side by side, ask direct questions and leave with a clearer view of what fits their team best. 

‘The seminars alone were worth the trip. I left with ideas I could use straight away’ 

The seminar programme will cover the hot topics facing ITSM professionals today. Speakers include Misha Macinski, Director at Pink Elephant, Annemarie Wolfrat, Leadership Team Coach and Crisis Manager at Whakamana, and Jan Massier, Digital Experience Expert at BePresent, will share practical strategies and real-world experience, giving attendees insights they can put into practice straight away. Sessions will cover the challenges ITSM professionals face day to day, from tool selection to the human side of AI adoption and reducing friction on the service desk. 

As a 2025 attendee, Roman Jouravlev, ITIL Senior Architect at PeopleCert, commented: “SITS Netherlands was every bit as engaging and useful as its London counterpart. It was a real pleasure to catch up with familiar faces across the ITSM community.” 

‘Between the sessions and the networking drinks, it felt more like catching up with peers than attending a show’ 

The value of SITS goes beyond the exhibitors and sessions. Attendees can grab their complimentary coffee and stroopwafel, keeping energy up between sessions and conversations. As the day draws to a close, there’s the chance to head to the networking drinks, a relaxed setting to make new connections, meet other members of the community and reflect on the day’s highlights before heading home. 

‘I came for the ITSM side but ended up spending just as much time on the MSP Show floor. Great to have both under one roof’ 

SITS runs alongside the MSP Show Netherlands, giving attendees the chance to explore both events in a single visit. The MSP Show Netherlands brings the Benelux MSP community together to learn, connect and discover practical solutions for their business, with technology partners and an expert-led seminar programme on the show floor. Anyone working across ITSM and managed services will find plenty to discover on both show floors, widening their network and picking up fresh ideas from across the IT channel. 

SITS Netherlands continues to be the destination for ITSM professionals across the Benelux region looking to learn, connect and find the right solutions for their service desk. 

SITS – Service Desk & IT Support Show Netherlands and the MSP Show Netherlands are taking place at Jaarbeurs Utrecht on 22 September 2026. Register here.