SITS - The Service Desk & IT Support Show and The MSP Show to launch in the Netherlands
Following industry demand, event organisers Diversified Communications are delighted to announce that the highly successful portfolio of events is expanding to the Netherlands.
SITS – The Service Desk and IT Support Show, and the MSP Show Netherlands will take place at the world-renowned exhibition venue, Jaarbeurs in Utrecht on 16 September 2025.

The two new one-day events, which will be co-located, will showcase latest technology on the market alongside unrivalled education and training sessions, specifically tailored to the ITSM and the rapidly growing Managed Service Provider community. It will harness the experience, connections, and knowledge from the flagship London event, but to a completely new Dutch audience.
David Maguire, Group Event Director at Diversified Communications, commented: “We are incredibly excited to announce the launch of SITS – The Service Desk & IT Support Show and the MSP Show Netherlands! This is a direct response to requests from the industry who want us to branch out into the Dutch market.”

The exhibitor list will be made up of industry giants and up and coming start-ups who will be showcasing the latest IT Service Management tools and leading MSP solutions.
"Bringing SITS and the MSP Show to the Netherlands is a fantastic idea! We have been proud exhibitors at the UK conference for the past 10+ years and cannot wait to participate in the Dutch edition." Commented Gijs-Jan Huisman from PINK Elephant.
The event will host the industry’s most anticipated free-to-attended seminar programme. Featuring over 25 free education sessions and keynotes across three theatres. The programme will provide practical advice and industry insights that will educate visitors and ensure they leave feeling inspired.
Find out more about the event, here.




