
Most MSP owners will only go through a sale, acquisition or investment process once, yet the decisions that shape business value are often made years before a deal ever takes place.
This panel brings together MSP owners who have successfully navigated acquisitions, investment or exit events, alongside advisors and industry experts, for an open discussion on what it really takes to build a valuable and attractive MSP business.
The conversation will explore the factors that buyers and investors scrutinise most closely, including recurring revenue quality, client concentration, contract maturity, operational maturity, profitability and leadership structure. Panellists will discuss the metrics that influence valuation, from net revenue retention (NRR) and revenue per employee to gross margin performance and reducing key-person dependency.
Attendees will also gain practical insights into what “exit readiness” really means, including financial discipline, process maturity, leadership development and creating a business that can scale beyond its founder.
Whether you’re considering an acquisition, planning for future growth, or simply looking to build a stronger MSP, this session will provide practical perspectives from across the MSP and advisory community.
**Key takeaways:**
The factors that most influence MSP valuations and buyer interest
Common pitfalls that reduce value or delay transactions
Practical steps MSP owners can take today to build a more valuable and resilient business
Date: 22nd September 2026
Time: 15:00 - 15:40
MSP