From Idea to Impact: Building Europe’s Next B2B Tech

Europe’s next wave of growth will be shaped by B2B technology: practical, mission-critical solutions that help companies become more productive, secure, compliant and competitive. In this session, Henk Kok explores where the strongest opportunities are emerging — from AI and digital infrastructure to data sovereignty, automation and skills-based ways of working.

The session focuses on what makes B2B tech succeed in a European context: solving real operational pain, understanding regulated markets, building trust, and creating technology that fits into complex enterprise environments. Attendees will gain a practical view on how Europe can move from promising ideas to measurable impact through focused execution, strong teams and a deep understanding of customer needs.